See Yourself in Dreamscape with Jentle Salon: Jennie x Gentle Monster's Surreal New Collection"

Jennie and Gentle Monster’s newest collection has caused all the rage all over the internet as well as the multiple pop ups they have across the world. With websites malfunctioning and queues lining up for miles, what is so groundbreaking about this collection?

Jentle salon plays with magic and takes the wearers into a dreamscape that is individual to each one of them. The concept plays with escapism, mystical realms with flying unicorns and capybaras in full glam with showstopping hair.

The collection features eight frames with 11 swappable charms that can be switched at the temple of the glasses. Each charm is a girly and magical addition, allowing wearers to customise their sunnies based on their vibes or looks for the day. This unique feature, along with the wonderfully designed pop-up events and memorable packaging featuring pink fur boxes, taps into every girl’s childhood perception of luxury, and draw in such massive audiences.

Jennie brings her playful energy and charm into the creative and artistic direction if this collection. Her presence is very noticeable in the campaign as well as the collection, with the capybara charms and the coquette-esque elements in the pop-ups and campaigns. It’s fascinating to see how Gentle Monster and Jennie come up with creative collaborations and continue to stun audiences with each release.